When Not to Use the Word "Fetish"

I got this note from Kevin today. The subject line of the e-mail reads:

"Lost Bear Fetish"

Huh ? I think I'm missing something here. One of us is unclear on the meaning of a word, but I'm not sure if it's me or her...

Kevin

>>> "Jayme" 2/5/2007 9:14 AM >>>
Hello All,

While you stroll around campus enjoying this lovely day, please look around (especially in the Student Center, Harrin Hall, the walkway in Alumni Circle and the Wingo area parking lot) for a large, silver bear fetish earring. I wore it to XXX Friday, but it didn't make it home.
I'd
love to have it back...even if it's damaged.

Thanks.

Jayme

I took the liberty of looking up the word 'fetish' on dictionary.com.

fet•ish /ˈfɛtɪʃ, ˈfitɪʃ/ Pronunciation Key - Show Spelled Pronunciation[fet-ish, fee-tish] Pronunciation Key - Show IPA Pronunciation
–noun 1. an object regarded with awe as being the embodiment or habitation of a potent spirit or as having magical potency.
2. any object, idea, etc., eliciting unquestioning reverence, respect, or devotion: to make a fetish of high grades.
3. Psychology. any object or nongenital part of the body that causes a habitual erotic response or fixation.

I've only ever heard fetish used in the context of #3, but any of these definitions of fetish make the e-mailer sound like a fruit loop.